Quick Answer: The 20th International Travel Expo Ho Chi Minh City (ITE HCMC 2026 tourism fair) takes place August 27–29. It is held at the Saigon Exhibition and Convention Center, SECC.
Vietnam’s largest tourism fair features over 520 exhibitors. It also hosts 260 international buyers from 40+ countries and more than 21,000 pre-arranged B2B meetings.
The expo is open to the public from the afternoon of August 27. From August 27 to 29, it offers travel deals, cultural performances, and local specialties.
What’s Happening
ITE HCMC 2026 marks the 20th anniversary of Vietnam’s premier international tourism event. Under the theme “Vibrant Connections – Global Destinations,” this year’s expo is the largest in its history.
Key highlights include:
- 520+ exhibitors and brands from 34 provinces across Vietnam and international tourism organizations from South Korea, Japan, Malaysia, Thailand, Laos, Cambodia, Bhutan, Russia, and Nicaragua
- 260 international buyers from major travel corporations including TUI Group, DERTOUR, American Express Global Business Travel, Flight Centre Travel Group, Thomas Cook, and Trip.com Group
- 21,000+ B2B business meetings — eight times more than the early editions of the fair
- Three Mekong sub-region Tourism Ministerial Meetings hosted alongside the expo, including the first CLV (Cambodia–Laos–Vietnam) Tourism Ministerial Meeting
- Industry forums on August 27–28 covering artificial intelligence, MICE tourism, medical tourism, destination branding, and sustainable tourism, with speakers from UN Tourism, PATA, Google, Mastercard, and EuroCham
The International Buyers Program remains a key feature.
Additionally, ITE HCMC 2026 tourism fair connects selected high-end buyers with Vietnamese tourism businesses to explore partnerships.
Why This Matters for Travelers
If you’re in Ho Chi Minh City during the expo:
- Free entry — The expo is open to locals and tourists from the afternoon of August 27 through August 29
- Exclusive travel deals — Find discounted tours, flights, and hotel packages from participating companies
- Cultural experiences — Enjoy art performances, food tastings, and interactive cultural activities from 40+ countries
- Local specialties — Discover OCOP (One Commune One Product) items and regional specialties from across Vietnam
- Travel inspiration — Learn about new tourism routes and destinations you might not have considered
If you’re planning a future trip:
- ITE HCMC is now a major annual event — consider timing your visit to Vietnam around the expo for exclusive travel deals and experiences
- This year’s expo is the largest ever, showing Vietnam’s growing tourism potential and infrastructure
What You Should Do
If you’re in Ho Chi Minh City on August 27–29:
- Head to the Saigon Exhibition and Convention Center (SECC) — the main venue
- Visit from the afternoon of August 27 through August 29 for free public access
- Browse the exhibition booths — over 520 exhibitors from 34 provinces and 40+ countries
- Look for promotional deals on tours, flights, and hotels
- Enjoy cultural performances and local specialties from across Vietnam
- Attend the Vietnam Night and LoaLoa Show Culture & Dining Show — evening highlights of the expo
Key Facts
| Fact | Details |
|---|---|
| Event | ITE HCMC 2026 (20th International Travel Expo) |
| Dates | August 27–29, 2026 |
| Location | Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City |
| Theme | “Vibrant Connections – Global Destinations” |
| Exhibitors | 520+ brands from 34 provinces and 40+ countries |
| International Buyers | 260 from major travel corporations |
| B2B Meetings | 21,000+ pre-arranged appointments |
| Expected Visitors | 30,000+ |
| Public Access | Free entry from afternoon of August 27 |
| Special Events | 3 Mekong Tourism Ministerial Meetings, industry forums, cultural shows |
Related Vietnam With Me Guides
- Ho Chi Minh City for First-Timers — Essential guide to visiting Saigon
- Essential Saigon Rooftop Gems — Where to enjoy drinks after the expo
- Best Time to Visit Vietnam — Plan your trip around events like this
- Vietnam Transport Guide — How to get around Ho Chi Minh City
Sources
- Vietnam.vn — Ho Chi Minh City is about to host its largest tourism fair ever (August 6, 2026)
- The World and Vietnam Report — Travel Expo ITE HCMC 2026 aims for over 21,000 business appointments (August 7, 2026)
- Vietnam.vn — ITE HCMC 2026 aims for over 21,000 business networking events (August 6, 2026)